Przestrzeń pierwszej strony gazety na przykładzie lokalnych dodatków „Dziennika Zachodniego”

The article endeavours to describe the space of the newspaper front page, treating it as a macrostructure and an area visibly planned by the media addresser. In this space it is vital to activate the reader by means of advertising the whole paper and informing him or her about the most significant events. For her qualitative analysis, the author chose issues of Dziennik Zachodni from a one-week period and analysed its local issues. She provided a visual description of the front pages and found two communication strategies. The first one involved an attempt to translate important countrywide events into the space of local events, while the other worked in an opposite manner: a local event was so significant that it could be found at the front page of the local issue. The local front pages were highly dynamic in visual terms; they promoted above all the content of the newspaper at the expense of its informational character, frequently using tabloid devices. Simultaneously, the spaces of the regional daily newspaper and its local issues were highly similar in terms of composition and functioning genres, as the front page of both is a configuration of arranged teasers